Professional Certifications Benefit Both Individuals & Employers!

April 11th, 2018

Are you ambitious, dedicated, driven, striving for professional excellence? Or are you hoping to hire someone who is?

In today’s rapidly-paced global economy where the rate of change is escalating, professional development is more important than ever to keep abreast of the latest advancements, practices and standards. However, it isn’t something that only individuals should be concerned with, but something that employers should look for and encourage.

The Top 5 Reasons Certification Matters To Employers

1. Increased Productivity
Certified employees are often more productive and work more efficiently as they are better prepared and have a wider scope of capabilities to draw from.

2. Easier To Identify A Committed Professional
Those who invest the time and effort to acquire certification demonstrate their ability and interest in acquiring knowledge and improving themselves. This helps employers identify current/future employees who are committed to growth and can often be a deciding factor when interviewing candidates with similar levels of experience.

3. Industry Recognized Professional Credentials
Individuals who obtain certification possess a standard base of knowledge that’s been assessed and recognized by a third party – the certifying body. This certification offers individuals a sense of pride and confidence in handling challenging situations. As an employer, this pride and confidence can result in superior customer service which can positively impact the bottom line.

4. Positive Role Model
Those who obtain certification can often serve as good role models and mentors to their colleagues. Sharing what they’ve learned can increase awareness and enhance the overall level of knowledge within an organization, which can provide the business with a competitive edge.

5. Reduction Of Risk
Hiring a new employee can be risky. Employers know that they can mitigate their risk by hiring certified professionals who can “hit the ground running” and contribute.

But of course, employers can’t reap the benefits if the employee doesn’t actually get certified. So why should someone invest the time, effort and money into getting a certification?

Top 5 Reasons To Get Certified

1. Increased Earning Potential
Multiple studies have revealed that individuals who gain certification are more likely to be compensated with higher salaries.

2. Career Advancement
Taking a certification course enables an individual to gain knowledge about a discipline they are interested in exploring or possibly working within, helping to open doors to new opportunities.

3. Develop A Solid Base Of Valuable Industry Contacts
Attending certification courses can give individuals networking opportunities with course instructors as well as peers who work in the same or complementary fields. Networking can benefit the individual by increasing their professional contacts and widening their horizons.

4. Get Noticed For The Right Reasons
A certification after a name is a differentiator and is more likely to get noticed by potential employers, as it helps provide confidence that the individual has the abilities needed for a particular role. It provides a higher level of professional credibility.

5. Demonstrate Adaptability
Certification shows commitment to ongoing professional development and that the individual embraces a learning attitude allowing them to adapt more effectively to a rapidly changing environment.